Looking to bridge the gap between personal investing and market analysis, Aided Trade is a Fintech start up with a bright future. Founded on using the latest technology and offering entry level investors smart money techniques, their iOS app seeks to lead the charge in an already saturated market.
AidedTrade.comCapturing the attention of both users and small to large companies through design is always a challenge. For the Aided Trade project, the goal was to design an interface that could showcase complex data and analytics without feeling heavy or overwhelming. The strategy was two fold — incorporate a simple color palette and focus on reducing cognitive load as much as possible.
Founded on an empathetic approach, Aided Trade is designed with a human-centered and user experience foundation. Starting with selecting a mid-bright green as the primary color, with purple and greys as secondary colors, the system utilizes white space, bold typography and contrasting elements across both iOS and Android devices.
I'm an extremely passionate creative that loves to hear unique ideas and help digital companies create amazing products by crafting minimal and user focused interfaces.
