With a history spanning over 100 years dating back to its inception in 1909, the name L'Oreal is as recognizable as the brand products that stock the Macy's store shelves. And, with beauty as its foundation, it's only right that their web presence looks stunning from head-to-toe.
I joined this project as part of a robust team of designers at Barrel NY, one of the foremost design agencies in the country. The collaborative effort was part of a eight month journey which encompassed re-designing the L'Oreal Paris USA website.
The challenge — taking the brands newly revamped design system aptly titled Website Factory, which was comprised of a myriad of components, modules and typography, and utilizing each part of the system to create landing pages. I was also tasked with designing new modules and components for both desktop, tablet and mobile.
With it's editorial sector always looking for new and innovative ways to highlight the latest beauty trends, L'Oreal's Beauty Magazine needed a redesign of it's navigation. Specifically a mega menu to bring a more open and luxurious feel when user's interacted with its content.
The approach was straight forward — implement a minimal design that stayed on brand and didn't compromise user experience. The new navigational layout is empathetic, takes into account reducing cognitive load, incorporates relevant imagery for each category and leverages smart spacing rules for balance.
Built on a fully responsive design system, and building off the minimalist approach to desktop, we ensured a smooth and seamless transition to mobile which included re-invisioning the navigation.
