In 2015, Barnes & Noble Education, Inc. (NYSE: BNED) became an independent public company and parent of Barnes & Noble College. Today, BNED is a company serving all who work to elevate their lives through education, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond.
Barnes & Noble is arguably one of the most well known names in the world. And while its bookstores are filled with avid readers, it has only been in recent years that people have come to associate the name with education — the Barnes & Noble College. I joined this project in collaboration with Chicago based design agency Rocket Wagon.
Unlike previous projects, the overwhelming challenge here was comprised of utilizing unique typography, subtle hints of minimal design, and highlighting products — while staying within the brand guidelines and ensuring that the Barnes & Noble look and feel was maintained throughout.
Built on a fully responsive design system, and building off the minimalist approach to desktop, we ensured a smooth and seamless transition to mobile which included re-invisioning the navigation.
